Month: July 2017

GOOP and the Monetisation of Female Empowerment | Journal.media

Goop and the Monetisation of Female Empowerment

Lately, there has been a lot of coverage of the ludicrous claims made by Goop, the “modern lifestyle brand” owned by Gwyneth Paltrow. A few weeks previous, it was the preserve of a particular niche of the market, but now we all know about it due to an incisive blog by Dr. Jen Gunter, an OB-GYN devoted to promoting evidence-based health care, you know, the kind that actually works.