Tag: Social Norms

Of Fish and Bicycles – why we do sometimes need a man in our lives

Of Fish and Bicycles – why we do sometimes need a man in our lives

In 1996 Guinness released their iconic “Fish on a Bicycle” advert, playing on the feminist slogan that “a woman needs a man like a fish needs a bicycle”. Advertising of alcoholic beverages in the UK is complicated, because there are so many restrictions on what can and can’t be shown in marketing material.