WHAT ABOUT THE MEN PART 3: THE DIET COKE EFFECT

WHAT ABOUT THE MEN PART 3: THE DIET COKE EFFECT

Who remembers the Diet Coke advert with a bunch of female office workers ogling a shirtless site worker? At the time, it was a pretty funny ad, subverting the idea that women’s bodies are visual currency for men. It made its point, and was a wildly popular ad, but it was 20 years…